Wednesday 2 April 2008

John Naughton-The age of permanent net revolution

Answers to questions:

1-What is endism? It is the perspective that sees new technologies replacing older ones.
2-What is a media ecosystem?- thesuggestion that different media text resemble organisms in an ecosystem, and that the dominant organism was TV, they all inteact with one another and take many shapes and forms, similar to the way that you describe and actual ecosystem.
3-What is narrow casting?-Narrowcasting involves aiming media messages at specific segments of the public defined by values, preferences, or demographic attributes. Also called niche marketing or target marketing.
4-What is the difference between the internet and the web?-the internet-It is a "network of networks" that consists of millions of smaller domestic, academic, business, and government networks, which together carry various information and services. Whilst mistakebly people confuse this with the definition of the web. It is a traffic that runs through the internest tracking and signalling.
5-What is the push and pull medium?- The push and pull medium, seoerates how nedia is consumed by audiences, push mediums are those that allow the broadcasting to be 'force fed' to you, whilst the pull medium is more interactive and nothing is available to you unless you select it.
6-What is the positive aspect of blogging?- that it promotes ideas and cultural products, it allows people to put forward there ideas. Anyone can be a journalist or publish a form of media, it allows really articulate and creative people to get their ideas and products forward for display to the world.

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