1. Chris De Wolfe is the co-founder of MySpace, he believes that they are blurring offline and online worlds that evolve into social destinations which affect industries like advertising, music and politics “these evolving online social destinations are laying the groundwork for the new social web which we believe is becoming infinitely more personal, more portable, and more collaborative.” He expects that aspects of all socially-based sites will become increasingly portable. In terms of mobile, he expects people to have relationships with every carrier and device-maker in the world and expects that half of their future traffic will come from non-PC users.
2. Chad Hurley is the co-founder of Youtube his company’s goal is that video broadcasting will be the most ubiquitous and accessible form of communication. The tools for video recording will continue to become smaller and more affordable. Personal media devices will be universal and interconnected. People will have the opportunity to record and share video with a small group of friends or everyone around the world. He is a very positive technological determinist due to his eagerness to expand the media source he has created.
3. One, virtually all media will be digital, and digital will enable almost all kinds of advertising. Two, online advertising will depend more than ever on the one element which has always been at the heart of impactful advertising, both analogue and digital: creativity. Linear media is fast giving way to liquid media, where you can move seamlessly in and out of different settings.
4. Edison not foresee the range of appliances, from food processors to mp3 players, that this availability would enable. So too will information flow freely to us in the future, and be transformed by as-yet-unforeseen information appliances.
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2. Chad Hurley is the co-founder of Youtube his company’s goal is that video broadcasting will be the most ubiquitous and accessible form of communication. The tools for video recording will continue to become smaller and more affordable. Personal media devices will be universal and interconnected. People will have the opportunity to record and share video with a small group of friends or everyone around the world. He is a very positive technological determinist due to his eagerness to expand the media source he has created.
3. One, virtually all media will be digital, and digital will enable almost all kinds of advertising. Two, online advertising will depend more than ever on the one element which has always been at the heart of impactful advertising, both analogue and digital: creativity. Linear media is fast giving way to liquid media, where you can move seamlessly in and out of different settings.
4. Edison not foresee the range of appliances, from food processors to mp3 players, that this availability would enable. So too will information flow freely to us in the future, and be transformed by as-yet-unforeseen information appliances.
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