Answers to questions from article

1. Chris De Wolfe is the co-founder of MySpace, he believes that they are blurring offline and online worlds that evolve into social destinations which affect industries like advertising, music and politics “these evolving online social destinations are laying the groundwork for the new social web which we believe is becoming infinitely more personal, more portable, and more collaborative.” He expects that aspects of all socially-based sites will become increasingly portable. In terms of mobile, he expects people to have relationships with every carrier and device-maker in the world and expects that half of their future traffic will come from non-PC users.
2. Chad Hurley is the co-founder of Youtube his company’s goal is that video broadcasting will be the most ubiquitous and accessible form of communication. The tools for video recording will continue to become smaller and more affordable. Personal media devices will be universal and interconnected. People will have the opportunity to record and share video with a small group of friends or everyone around the world. He is a very positive technological determinist due to his eagerness to expand the media source he has created.
3. One, virtually all media will be digital, and digital will enable almost all kinds of advertising. Two, online advertising will depend more than ever on the one element which has always been at the heart of impactful advertising, both analogue and digital: creativity. Linear media is fast giving way to liquid media, where you can move seamlessly in and out of different settings.
4. Edison not foresee the range of appliances, from food processors to mp3 players, that this availability would enable. So too will information flow freely to us in the future, and be transformed by as-yet-unforeseen information appliances.
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The key issues for audiences and institutions summary notes

Task 1 - the key issues for audiences and institutionsListen to the podcast (CLICK HERE) and make notes on the key issues the teacher discusses. This will take you 1/2 hour. Post an entry on your blog summarising your findings. This is quite long so you need to listen and decide on how to break it down into a summary. Look out for new terminology - this is a very useful introduction.

Digitality-Binary, through a course of 1’s and 0’s, all digital media translated through this method. Huge amount of information can be dealt with.

Interactivity-New ways of Streaming compressed information, ISDN cable (broadband). Through the air and telephone cables, reason it is compressed is so that now it can send multiple strands of information through one feed. BAND WIDTH. You can interact with it/each other responses and it replies, it is a two way feed, compressing of digital information.

Hypertextuality- access to anywhere within a media text in order (e.g. a DVD as appose to a video) jumping from one text to another anyway you wish. You can select where you want to go- ABCDEF you can jump from A to E or D to F as you wish.

Dispersal- how information can be dispersed and is shared, it is to do with market size and access that users actually have. Targeting the users to maximize their market.

Virtuality- leading and linking with the real and representation. Linked to iconography, how real something is, mimicking and representing the world. Who is doing it and why?

Convergence- an issue to do with new technologies converging into one. E.g. MP3 players that can play videos and view photos. Where it will all go next and if people will use it? Size of gadgets as conversion starts and size of data holding etc.

Audience- How does the audience use the technology? Does it change the way they use it? Does it change the way they took in information before? Was it in demand or did the industry make us think we needed to use it?

Regulation and control- is there control of technologies use? Who is controlling? What happens with copyright issues? IS it worth controlling? And what are the implications and reality of people subverting it? E.g. downloading music effects the music industry.

Ownership- who owns the technology? Does that make the difference? How much money can effect and competition between brands. Effects that users have.

Case studies possibility:
Internet
Email
Mobile phones
MP3 players
Games consoles
Satellite TV
Digital and radio