Friday 8 February 2008

The Film Industry

Task-How has digital technology changed the film industry?
1-Production- think about filming and post production

2-Distribution- how do films get to cinemas? what is the future?

3-Exhibition- How is the cinema experience changing? Are home cinema experiences challenging the cinemas?
Post Production & Shooting-Film is scanned from camera-original film negatives into a digital format on a scanner or high-resolution telecine. Data from digital motion picture cameras may be converted to a convenient image file format for work in a facility. All of the files are 'conformed' to match an edit list created by the film editor, and are then color corrected under the direction of the film's staff. The end result of post-production is a digital intermediate used to record the motion picture to film and/or for the digital cinema release. Most digital features to date have been shot at 1920x1080 HD resolution using cameras such as the Sony CineAlta or Thomson Viper.
Distribution-Digital Cinema Distribution (DCD) is the process of transmitting the DCP to theater servers via different methods that may include: hard drives, LTO data tapes, DVD-ROMs, or satellite.
Each method of distribution faces its own unique challenges and there is currently much debate regarding preferred methods. The initial costs for converting theaters to digital are high: up to $150,000 per screen or more. Theaters have been reluctant to switch without a cost-sharing arrangement with
film distributors. Recent negotiations have involved the development of a Virtual Print License fee which the studios will pay for their products which allows financiers and system developers to pay for deployment of digital systems to the theaters, thus providing investors a certain payback.
Exhibition-Films have been ehibited in the public economy of cinema since films first started. One of the favourite social pass times was to go to the local cinema in groups. Since the introduction of VHS home entertainment has evolved rapidly, i have noticed that fewer and fewer people premier films at the cinema. DVD's and MP4's mean that we can watch them where we want when we want. And with High Definition and home entertainment systems, it can be experienced in your home with more comfort. Visits to the odeon over the past 5 years i have noticed that cinema ticket prices have more than doubled.
In my opinion the digital film industry holds a more promising future, with higher picture and sound quality it allows an easiar way to access the way we watch movies, purchasable downloads means that we can put home cinema entertainment systems to use and not even have to leave the house, despite the drawback on funding i believe that one day digital will dominate the film industry.